Build a Brand You’re Proud Of

With Rhythm, Clarity, and Conviction.

A monthly brand-building Collective for conviction-led founders who want to sharpen their message, strengthen their presence, and build momentum that actually compounds.

Inclusive. Values-led. Spiritually aware.

See what's inside

As seen in

We pair conviction with craft.

You’re a multi-talented leader stepping into your next chapter — and you're ready for:

Clear positioning that sounds like you
A message you can stand behind
A brand system you can sustain
Strategy that doesn’t steal your soul
Connections that actually move you forward

If you're shifting from knowing you’re good → being known for it, you belong here.

The Collective is for founders who want clarity, visibility, and consistency — without overwhelm.

Join the Powerhouse Refinery™

Supporting leaders from top companies...

Why the Collective Exists

Most founders don’t need more information.

They need:

Structure (so they know what to build)
Support (so they’re not doing it alone)
Proof (so they grow with confidence)
Rhythm (so the momentum actually sticks)

The Powerhouse Refinery Collective™ gives you a room, a system, and a cadence that makes building your brand feel possible — and sustainable.

This isn’t a course.

It’s a living ecosystem where clarity compounds.

COLLECTIVE PROMISE

12 months = 12 assets, 12 connections, 12 moves

Every month inside the Collective, you will:

Create one visibility asset
Your One-Liner • brand story • system map • nurture page • LinkedIn section • sales page copy • etc.
Make one meaningful connection
Warm intros • collaboration partners • podcast swaps • peer support
Ship one public step
Refined page → posted
Email → sent
Pitch → submitted
Conversation → started
Protect one boundary
This is key — and why your members stay.

A brand you can actually stand on.

THE POWERHOUSE REFINERY™

System

Your growth inside the Collective follows the four-stage Refinery Framework:

Root

Clarify your voice & direction

Values, pillars, calling, POV.

Refine

Shape your message & method

Positioning, signature system, brand language.

Render

Build presence & rhythm
Pages, posts, nurture, visibility pathway.

Rise

Expand relationships & opportunity

Warm intros, collaborations, partnerships.

Everything you do here aligns to this rhythm — no more guessing.

COLLECTIVE PROMISE

Every month, you will:

Create one asset that strengthens your brand (One‑Liner, Signature System, page section, nurture sequence).
Make one meaningful connection (Ask/Give matched in the Opportunity Board).
Ship one public step (Parade edit, podcast pitch, collab).
Protect one boundary (No‑More List in action).

That’s 12 assets, 12 connections, 12 shipped moves in a year—person‑first, strategy‑supported.

What You'll Build in the First 30 Days

A Powerhouse Plan you can actually keep (one courageous, measurable move).
A sharper Brand One‑Liner and Signature System that feel like you.
Values‑aligned connections and next steps on the calendar.
A sales rhythm that honors your voice (no sleaze, all substance).

How it works

Compass

Root to Rise™

Clarify your focus, boundaries, and direction.

Engine

Powerhouse Refinery™

Build and ship brand assets monthly.

Momentum

Legacy Line™

Nurture your signal, partnerships, and peace.

Clarity. Craft. Cadence.

One rhythm that moves everything forward.

Join the Collective — build one asset, one connection, one shipped step every month.

Real people, real results...

Katie launched her personal brand and fitness business with clarity and confidence.

Steven developed the confidence to lead with authenticity and clarity.

Amanda unlocked momentum and overcame imposter syndrome in her first few weeks.

From Polished to Powerful

Jessica Rice is an ICF-Certified Coach, Brand Architect, and former technology leader who helps experts, founders, and multi-hyphenate professionals clarify what they stand for and build iconic brands with clarity, conviction, and precision.

For more than 20 years, Jessica led high-stakes teams across design, engineering, communications, and strategy. She has provided executive coaching for organizations including Uber, Airbnb, DHS, PayPal, and the U.S. Government. She has coached 100+ executives and amassed 1,000+ coaching hours guiding leaders through identity shifts, reinvention, and brand-building.

Today, she runs a multi-brand ecosystem dedicated to elevating people—not just platforms.

Inside the Collective

Own your power, expand your network, and leave a lasting legacy.

Refinery Salons (Monthly Mastery Workshops)

Deep dives into positioning, storytelling, system design, and brand presence.

Creator Circles (Networking + Warm Intros)

Structured Give/Ask sessions that create real connection, not awkward mingling.

Powerhouse Parade (Async Brand Reviews)

Submit a page → receive a personalized Loom line-edit → ship in 7 days.

The Powerhouse Lounge

Your daily community hub

Wins, asks, reflections, accountability.

The Connection Concierge

Curated intros and collaborative opportunities — no spam, no cold pitching culture.

The Powerhouse Studio

Templates, checklists, mini-trainings, and assets you’ll actually use.

The Refinery Vault

Curated replays, prompts, and brand-building paths.

ICONIQ Origins™ (Members Only)

Your foundational brand framework inside the Collective.

Powerhouse Signal™ (Private Podcast)

Your ongoing in-ear momentum — mindset, clarity, and “ship this week” briefs.

PRICING & Paths

Choose Your Path

Monthly

$67/m

Cancel anytime.

Access everything.

Perfect for new founders or those clarifying their message.

No contracts - cancel anytime

Annual (Best Value)

$670/y

Save $134:

1:1 Brand Blueprint
Priority Parade slot
Quarterly Brand Template Drops
Goalster App - to track your goals
ICONIQ Maven Pro (12 months)
Spotlight feature

Or 4 payments of $179

No contracts - cancel anytime

The 14-Day Heartbeat Guarantee

Show up once. Engage once. If you feel nothing shift, I’ll refund you.

No drama. No guilt. No holding hostage.

TESTIMONIALS

What others are saying

"Key part of our organizations success"

"I worked with Jessica shortly after taking over a 2,300 person organization. I needed to transition the focus and culture of the organization and she provided expert advice, served as a sounding board, and helped me work through challenging situations. Her guidance and friendship was a key part of our organizations success."

- Sean V.

"The Go-To Expert"

"Jessica Rice IS the go-to expert for leadership coaching for both enterprise and individuals. Her experience as a successful leader in the tech space is filled with individuals who elevated in their careers under Jessica's leadership. Her unique perspective on developing a personal brand and creating job security have been vital to helping tech leaders advance in their careers while representing the mission, vision, and values of their respective organizations. I highly recommend Jessica and her goal-oriented approach to developing leaders!"

- Kate J.

"Full of Practical Strategies"

"Absolutely loved working with Jessica! She has a knack for helping you see things from a completely new perspective, which helped me to gain so much clarity on both my career goals and personal growth.

If you're looking to level up your leadership skills or just navigate those tricky career crossroads, look no further!"

- Michael T.

You don’t need another course.

You need a room where your voice rises — and your brand follows.

Join the Powerhouse Refinery™ Collective

STILL NOT SURE?

Frequently Asked Questions

Making informed decisions is key.

Who is this for?

Founders, execs, and creative visionaries who want a brand that reflects their caliber—and a system that doesn’t burn them out.

Do I need an offer already?

No. Month one helps you refine your One-Liner and Signature System so everything else has a spine.

Is this faith-based?

It’s faith-present, not faith-required. We welcome diverse beliefs. We’ll reference calling, conviction, and stewardship; content stays practical, inclusive, and outcome-focused.